The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the service announced that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement comes amid a surge in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically absurd or dreamlike.
Our research shows that many people appreciate content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the power to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 mn media items are added to the service every day, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI content they view by accessing the content preference feature in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the filter cover current affairs, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require content makers to label lifelike AI-made content, and it bans dangerous fake videos of celebrities or emergencies. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content created with its own AI tools, or identified by an cross-platform project for spotting artificial media. This step is aimed to stop users from seeking to evade the tagging system.
Educational Initiatives
The platform is also launching a $2 million educational fund for professionals and groups to produce educational content about using AI responsibly. This initiative will benefit non-profit groups focused on training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, amid debate over proposals to lay off numerous content moderators in the United Kingdom. It is expected to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is making a difference work at speed.”
